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'Cupcake Wars' Winner Opening Towson Bakery

Jason Hisley was previously the head pastry chef of Flavor Cupcakery, which has locations in Cockeysville and Bel Air.

A sweet new addition is coming to central Towson.

La Cakerie, an up-and-coming commerical bakery founded by , is opening its first retail store at 49 W. Chesapeake Ave. in mid-October. The bakery will specialize in morning pastries such as croissants, cupcakes and other desserts and savory items such as gourmet pretzels.

"I'm really hoping to bring in a European flair," said Hisley, who earned a bachelor's degree in baking and pastry arts, and has trained in bakeries throughout Europe. "But items like cupcakes also appeal to the American palette."

Hisley, who also claimed a second place win on Sweet Genius—another Food Network pastry competition—thinks his custom wedding cakes will also prove to be a successful line.

"I think there's a need in the Baltimore area for higher end cakes at affordable costs," said Hisley, a 2006 graduate.

Locals may also recognize Hisley as the former head pastry chef at , which has locations in Cockeysville and Bel Air. He left employment at Flavor to start his new venture with La Cakerie.

"I still have a great relationship with Flavor," he said.

La Cakerie will also offer minimal seating, but a good deal of space will be devoted to showcasing the bakery's committment to fresh, handmade products.

"We want to be able to dip a truffle or strawberry into chocolate and be able to hand it right to the customer," Hisley said.

Bev September 10, 2012 at 04:57 PM
So lucky are we to have you in Towson! Looking forward to such a great addition to our region. I wish you all life's best...and sweetest!
tracyy seibert September 10, 2012 at 08:55 PM
I know you will be successful...you have the right recipe: talent, ambition, charisma, drive, awesome personality and the most incredibly delicious (looking and tasting) original treats. Good luck and congrats
Yokko Guercio October 19, 2012 at 03:43 PM
Good luck Jason! We knew something was going on--things just aren't the same without you!
mihaela May 07, 2013 at 02:22 PM
Hi Jason,one word!!KARMA!

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