Why Whole Foods Can't Open in Rockville Centre

Village vacancies don't meet the chain's criteria to open one.

While profiling business around the village, some an interest in a Whole Foods opening in Rockville Centre.

Unfortunately for those residents, it won't be happening any time soon.

According to Michael Sinatra, a spokesman for Whole Foods, the world's leader in natural and organic foods has specific criteria for where it opens new locations. The criteria is:

  • 200,000 people or more in a 20-minute drive time
  • 25,000-50,000 square feet
  • Large number of college-educated residents
  • Abundant parking available for our exclusive use
  • Stand alone preferred, would consider complementary
  • Easy access from roadways, lighted intersection
  • Excellent visibility, directly off of the street
  • Must be located in a high traffic area (foot and/or vehicle)

Though Rockville Centre meets much of the organic supermarket chain's standards, the largest vacancies in the village are too small to open a Whole Foods.

The on Sunrise Highway is a 10,000 square-foot property, and the vacant Merrick Road is about 7,000 square-feet. The is smaller than both aforementioned properties.

Whole Foods needs 25,000 to 50,000 square feet to open a location.

Mayor Francis Murray he was "pretty sure" that Key Food will replace the on Ocean Avenue, but it is large enough to house a Whole Foods.

To submit a property for consideration, the chain's website directs those interested to follow these steps.

Frank April 02, 2012 at 03:34 PM
@ icarumba - good pic, Stew Leonards. I like that place; always make a stop when leaffing upstate in the fall. wegman's made it to the #1 supermaret by consumer reports. So many choices; one lousy keyfood.
Frank April 02, 2012 at 03:50 PM
@ Craig Lombardo. yes, wild by nature is good, but it's a bit small and many of the items there I can find at Trader Joes for less. But, I want RVC to benefit from a high end chain. We can use the tax money and the employment opportunites are better than most traditional markets. Pros: Great insurance benefits. Great 401k. Flexible hours good vacation policy Plenty of opportunity for promotions. Like minded individuals make it a great place to work (so I have been told). Encourages growth and learning Wages are competitive and better than most. I have one college grad (liberal arts major... why not engineering mystifies me) who's working at Whole foods in the city. She loves it and is on a management track. she feels the stigma of a "supermarket" label doesn't apply. It is a cut above the rest. and honestly, looking at her paycheck, she's doing 85% better than most grads her age. We got plenty of basement dwellers in town that need a shot in the arm... but are unwilling to slug it out at mediocre workplaces (rich kid syndrome). But Whole foods seems to be an alternative many would consider.
Frank April 03, 2012 at 06:15 PM
@ Mickey. I do serve the community. I just don't speak up. I quietly help and volunteer. My comments are polarizing and I appreciate that those words could endanger my family. The OMC sympathizers would love to know my identity... maybe wet me up where I sleep. Hell, they've gone to Westchester to whack people why not across the street; save on tolls. If I ran for office, I would expect the following outcomes: 1. I would lose. 2. Those that hate me will know my true identity and I’ll be in a heap of worry. 3. Big #3. I'm leaving anyway. Had enough of this town. They can take this crap and shove it. In all my years in RVC, I sadly note an ever-accelerating downward spiral, driven by NY State's socialist policies, suffocating commerce and homeowners for decades. We got: 1. Disenfranchised youth 2. More government 3. More welfare 4. More taxes 5. Higher cost of living 6. Complete Lack of affordable housing 7. and an inequitible emigration of our youth from NY. Think of the billions upon billions spent on education so Texas, Florida, and NC can benefit. I thought Skelos would change things, but he's status quo through and through. Even LI was an economic power in its own right (i.e. aviation) before we chased off major companies with our own regional socialist agenda. I had my chance to become mayor when I was younger and cared more. Now all I want to do is fish, drink, and gripe.
Iowahawkeye April 04, 2012 at 02:14 PM
I contacted Patrick at the the email address provided in this story and he responded immediately. He said they were very interested but Key Food got the lease in bankruptcy court from A & P. Very depressing, to think that Key Foods comes in, ppl will boycott it, and we'll waste a year on the way to getting a Whole Foods in a key location which would do wonders for our area. I'm a Lynbrook resident and have been lobbying for closer, good quality food access for the past year! Btw I hate King Kullen, it's depressing and EXTREMELY overpriced! @ Frank -- i appreciate your enthusiasm over this issue, i would be willing to contact ANYONE to make this a key (no pun intended) issue! Currently we shop at Pathmark in ER and Trader Joe's in Oceanside...
TomH April 04, 2012 at 02:49 PM
I just want to comment that Frank is the man.


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