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GBMC Selects Director of Marketing

GBMC HealthCare has named Gregory P. Shaffer as its new Director of Marketing and Government Relations.  Shaffer had been serving as Interim Director of Marketing since February 2014.

In his new role, Shaffer will be responsible for developing and implementing strategic marketing and communications plans for GBMC HealthCare.

"We are pleased to announce Gregory Shaffer as our Director of Marketing and Government Relations," said John W. Ellis, Senior Vice President of Corporate Strategy and Business Development for GBMC HealthCare.  "During his time here, Greg has always demonstrated a 'can do' attitude and was instrumental in the development of our web strategy and social media plan, which is second to none in the Baltimore health care market. We look forward to having Greg help us in our continuing mission to grow our market and increase our communication capabilities to our physicians, employees and patients."

Prior to his role as Interim Director, Shaffer served as Manager of E-communications and Government Relations for GBMC, where he was responsible for leading the marketing of the hospital’s patient portal and oversaw GBMC’s web and social media initiatives leading to an increase in referrals over the last three years.

Shaffer is a graduate of the University of Maryland College Park with a degree in English.

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Related Web-Sites
GBMC HealthCare System
http://www.gbmc.org/default.cfm

ABOUT GBMC
GBMC HealthCare includes Greater Baltimore Medical Center, a 255-inpatient bed acute care not-for-profit hospital which opened in 1965; Greater Baltimore Medical Associates, a group of more than 40 multi-specialty physician practices on the hospital’s Towson campus and in off-campus locations across the region; Greater Baltimore Health Alliance, a network of employed and community-based clinician partners working collaboratively to provide better health and better care at a lower cost, Gilchrist Hospice Care, Maryland’s largest hospice organization offering in-home care, a 34-bed inpatient center on the GBMC Towson campus and a 10-bed inpatient center in Howard County; and the GBMC Foundation, which raises funds to support the organization’s mission. For more information, visit www.gbmc.org

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