Renegade Communications Appoints Dennis McKernan as Chief Return on Investment Officer

Seasoned Finance Management Executive to Accelerate Renegade Communications’ Profitability

Renegade Communications, a 25 year old marketing, strategic advertising, and communications firm, today announced that it has expanded its senior management team with the addition of a new Chief Return on Investment Officer, Dennis McKernan. In this role, McKernan will focus directly on increasing the profitability and financial growth of Renegade and its clients, and will directly assist the CEO on all strategic and tactical matters, including financial strategies and administrative systems.  

Prior to joining Renegade, McKernan was Chief Financial Officer of Carton Donofrio Partners, Inc., a 50-year-old communications firm based in Baltimore, Md., for almost 14 years, where he was responsible for the financial over site of the company.

“We are thrilled to add a seasoned financial executive such as Dennis to our senior management team during this critical phase of expansive growth for Renegade Communications,” said Timothy Watkins, President and Chief Executive Officer of Renegade. “Dennis’ diverse and successful business experience in the advertising industry will support for our firm’s business objectives and will be an integral part to our continued success.”

McKernan has over 30 year of experience in financial planning and management. Prior to his work with Carton Donofrio Partners, Inc., McKernan filled accounting and finance roles with The Hunter Group, Inc., Westmore & Company, Southwestern Bell Printing Company, Gulf Printing Company, and Exxon Company, USA. Throughout the years, McKernan has become well versed in managing cash flow; coordinating, preparing and presenting financial statements/packages; and taking full charge of all finance, accounting, payroll, A/R, A/P, contracts and related functions. He also has extensive experience in coordinating independent audits of various company’s financial statements, 401(k) plan, and bank reviews. McKernan graduated from the University of Baltimore with a B.S. in Accounting. He is also a Certified Public Accountant in the state of Texas.

About Renegade Communications

Renegade Communications is a 25 year old marketing, strategic advertising, and communications firm based in Hunt Valley, MD with $85 million in estimated capitalized billing and a staff of nearly 50 professionals. Among Renegade’s clients are Comcast, Time Warner Cable, Stanley Black and Decker, T.Rowe Price, Arris, Towson University, Mount St. Mary’s University, and Under Armour.  Renegade offers its clients a 360° approach in providing a wide variety of services, including Research, Branding and Strategic Planning, Advertising, Film and Video Production, Direct Response Marketing & Fulfillment, Collateral Design & Development, Promotions & Events, Product Launches, Digital Products, Social Marketing, Sales Support and Training, and more. In its 25,000 square foot facility, Renegade houses a 6,000 square foot state-of-the-art studio that features a 3,000 square foot sound stage and six HD edit suites. Visit http://renegadecommunications.com/.


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