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BALTIMORE COUNTY - The animal rights organization PETA is attempting to reignite its feud with the Baltimore landmark restaurant Jimmy's Famous Seafood.
PETA has placed a new billboard at 6400 Holabird Ave., just down the street from the restaurant.
The billboard reads: "I never Lent you my flesh. Go vegan." and depicts a cod fish and a cross.
PETA president Ingrid Newkirk said the billboard is intended to encourage people to skip the crab cakes and instead try Krab cakes.
"PETA is encouraging people to observe a Lent that's kind to all, particularly in light of Jimmy's Famous Seafood's tasteless jokes about killing sea animals," Newkirk said. "From fish-free fillets to mock lobster and no-crab cakes, today's tasty vegan options are causing a sea change that makes it easy to show mercy to animals during this period of self-reflection and beyond."
This is not the first time PETA and Jimmy's have come to blows over a billboard.
The feud started in 2018 when PETA posted a billboard in Baltimore urging people to stop eating crabs, a staple of the seafood restaurant's menu.
To put it lightly, Jimmy's was not a fan of PETA's billboard. The restaurant started feuding with the animal rights organization on Twitter, sharing pictures of (delicious-looking) steamed crabs.
PETA snapped back, tweeting, "no one wants to be boiled alive" and sharing links to vegan restaurants in the area.
Jimmy's took the feud to the next level, purchasing their own billboard that subtly digs at PETA's ad campaigns.
"SteaMEd crabs," Jimmy's billboard said. "Here to stay. Get famous." The ME in "SteaMEd" clearly references the "I'm ME" in the PETA ad.
By this point, the Twitter feud had evolved into a full-on billboard war, with PETA again responding with another billboard. The new ad read, "Why so crabby? Letting others live might just save your life!"
Patch has reached out to Jimmy's Famous Seafood to see if they once again plan on responding with their own billboard.