Towson University Swaps Pepsi For Coke With New 10-Year Deal
TOWSON - For the first time in a quarter-century, Towson University (TU) has reintroduced Coca-Cola products to its campus.
The beverage company's iconic offerings are now available in vending machines, dining spots, retail stores, and athletic venues across the campus.
This reintroduction results from a new 10-year exclusive pouring rights agreement inked between Towson University and The Coca-Cola Company. The new deal marks the end of an era for Pepsi on campus, which has held the exclusive pouring rights for TU since 1997.
"This is a happy day for many Tigers," Vice President for Student Affairs Vernon Hurte said. "Coca-Cola products are recognized and enjoyed across the world. We're pleased to give students, faculty, and staff the opportunity to enjoy them on TU's campus too."
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