SECU Era Ends: Towson University's Sports Arena Seeks New Identity With New Partner

TOWSON - Towson University is on the lookout for a new naming rights partner for its renowned Tigers' arena, and they've called in global premium experiences company, Legends, to oversee the hunt.

The decision to rebrand comes after an amicable end to Towson University's longstanding naming rights agreement with SECU on September 30, 2023. Since its inauguration in the fall of 2013, the arena bore SECU's name. As the search for a new partner commences, the venue will temporarily be known as TU Arena.

"TU Arena naming rights presents a unique opportunity for a brand to send a message about its commitment to the state of Maryland and beyond," said Steve Eigenbrot, Towson University's Director of Athletics. "

With its seating capacity of 5,200, TU Arena has witnessed an impressive combined home record of 313-146 in its first decade, translating to a .682 win percentage. The state-of-the-art venue spans 117,000 square feet, boasting 340 club seats, four private suites, and nearly 100 courtside seats. Its commitment to sustainability is underscored by its LEED Gold certification, a nod to its eco-friendly design and operational features.

Apart from being the base for the Towson Tigers teams, the arena has been a hotspot for over 100 events annually, including concerts and commencements. Additionally, it hosts games for the Baltimore Blast of the Major Arena Soccer League.

According to the university, Legends' involvement ensures a meticulous, data-driven approach to the search, having previously partnered with several prominent venues like the SoFi Stadium and Allegiant Stadium.

"As one of the top 50 public institutions in the nation, and with the largest incoming student class in university history, TU is also uniquely poised as an anchor institution with growing momentum," added Eigenbrot. "I am confident a new arena naming partner will benefit from that partnership."

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